| Situation |
Actions Taken |
Results
|
National Parking Company
Desire to increase profitability during an economic downturn
|
- Revised marketing strategy--brand positioning, budget allocations
- Oversaw website redesign
- Instituted new pricing model
|
- eCommerce revenue increased 100%
- Revenue improved by 10%
- Marking ROI doubled
- Website awarded Best 2009 Transportation Website by the Web Marketing Association
|
Software Start-Up
Unable to sustain cash burn, at risk of going bankrupt |
- Redefined product scope and target customers, with a focus toward most profitable offering with shortest sales cycle
|
- Cisco acquired the company for $125m two years later
|
Global Hotel Company
Struggling with commoditized, standard rate negotiations for rooms with large corporate accounts |
- Designed and implemented pricing model that was new to the industry
|
- Pilot increased revenue 25%, worth $50m per year
- Strategy deployed across multiple segments globally
|
