"Knack for consensus building and an amazing ability to get things done."
“An ability and willingness to tackle problems or opportunities across virtually any area”
“Working with Mark Dresdner has been like hiring an entire team of analytical, IT, and management professionals.”
“Mark is a sharp strategist who also knows how to develop talent in a complex corporate environment."
“He can listen to many opinions mixed with a few facts for 30 minutes and then succinctly summarize a clear-cut statement of the problem."
“With his results-oriented approach, everyone feels like a winner!”
“Mark is a natural leader and highly adept at working with teams throughout the company to effect his reforms.”
"Mark is a talented executive, with a great knack for consensus building and an amazing ability to get things done. At the company where we partnered, he was able to drive a total change in marketing strategy and implement financial discipline where it was previously non-existent. His analytical pricing and e-commerce leadership was exceptional and, personally, I look forward to working again with Mark in the future.”
Mark Shapiro, Managing Director, Challenger Advisors
“Mark successfully approaches the development of a winning strategy in a way that few others can. He has an ability and willingness to tackle problems or opportunities across virtually any area, by combining rigorous data analysis to provide an informed perspective with a thoroughness to consider all implications of various options and a personal desire to push the envelope and challenge the status quo. I had the opportunity to work with Mark for several years when we were both at Starwood Hotels and Resorts Worldwide, Inc., and see this leading hospitality company benefit directly from his strategic abilities.”
John Kaufman, Senior Vice President, Global Revenue Management, Starwood Hotels
“Working with Mark Dresdner has been like hiring an entire team of analytical, IT, and management professionals. When I began my role as Executive Vice President of Marketing and Sales at Parking Company of America (PCAA), we were behind 5 years in website design and interactive marketing development. Mark not only worked with our internal team and other consulting firms in readying a new site for launch, but also pursued an aggressive program of introducing and evaluating various interactive marketing projects. His development and tracking methodologies served as a ground floor from which we quickly rose in Google, Yahoo and MSN in the SEM/SEO listings. Mark's ability to statistically test and verify results while cost effectively managing the sequence and prioritization of programs was flawless. He will certainly be called on again for projects requiring financial, technical and marketing expertise and controls.”
Gregory McCarthy, EVP, Sales and Marketing, Parking Company of American Airports
“Mark is a sharp strategist who also knows how to develop talent in a complex corporate environment. Mark has added strategic insight and driven implementation in many cross-functional teams and projects at Starwood. Mark is also a great team player, who flexes his style to get the project done. One of his accomplishments has been the championing of corporate dynamic pricing, which increased that segment’s revenue by 25% year-over-year.”
Larry Cohen, Director, Revenue Management, Starwood Hotels
“I had the pleasure of working with Mark on two projects: selecting an advertising agency for a national company and setting up the SEM/SEO program for the same firm. Mark's listening, analytic and communication skills were superb. He can listen to many opinions mixed with a few facts for 30 minutes and then succinctly summarize a clear-cut statement of the problem. These clarifying statements enabled the groups to spend time focusing on solutions rather than lengthy deliberations on a mixed bag of issues. I would recommend him for a) strategic planning facilitation, b) design of marketing programs, especially those including SEO/SEM and other internet marketing initiatives, and c) designing tracking and reporting methods or procedures for new or existing marketing initiatives. Mark will get the job done.”
Sandy Mayer, Principal, Convergence, LLC
“I inherited a company that marketed by Yellow Pages and Valpak to attract customers. It was evident to me that to attract new business we had to reach out to a better educated, more affluent consumer to grow our declining car volume. You stepped in and took us from the Dark Ages to the Information Age. Today our internet sales continue to grow in a down economy as well as our attracting our targeted customer. We are now able to react quicker to market changes due to your keen analysis of measurable trends. I look forward to a long-term business relationship with Mark.”
Charles Huntzinger, President & CEO, Parking Company of America Airports
“Mark is a strategy expert. He fully understands the big picture and all the necessary details to achieve the desired goal. His revenue-to-expense analysis model allowed us to clearly measure results. With his results-oriented approach, everyone feels like a winner!”
Sandy McKee, Principal, SMcKee Marketing
“Mark’s analytical rigor helped define Starwood’s strategic direction. He was constantly identifying areas for improvement – both within Revenue Management and on a grander scale – and developed thoughtful suggestions on how to enhance current processes and policies. His solutions helped drive meaningful change for the company; as an example, Mark overhauled the company’s corporate pricing model, resulting in improved profitability for this market segment at hotels worldwide. Mark is a natural leader and highly adept at working with teams throughout the company to effect his reforms.”
Stacey Sarfatti, Director, Brand Management, Westin Hotels
